After INOX criticised 'Gulabo Sitabo' makers' decision to release the film directly on a streaming platform, Kunal Kohli tweeted, "[Food & beverage sale] is based on ticket sales, no one goes to a theatre to eat, right?" "Start sharing that revenue with producers...before accusing them for trying to survive in...pandemic," he added. In another tweet, Kunal called INOX's statement "selfish".