Balkaur Singh, father of late Punjabi singer Shubhdeep Singh Sidhu, popularly known as Sidhu Moosewala, announced that a hologram concert tour featuring the singer will begin in October. The first show is tentatively scheduled for October 8 or 9 in Toronto, Canada. He also announced an official Sidhu Moosewala merchandise brand, featuring T-shirts, shoes, belts and other accessories.