On July 26, World Mangrove Day, Signature Packaged Drinking Water released a campaign film featuring Ayushmann Khurrana. The film spotlights the brand's Mangrove Regeneration Project in Odisha—a 3-year, community-driven initiative. The brand stated the project is reviving over 62 acres of degraded land, planting 30,000+ saplings and supporting five coastal villages in these conservation efforts.