Feminine hygiene startup Sirona's Founders Deep and Mohit Bajaj have repurchased their company from content-to-commerce unicorn The Good Glamm Group for an undisclosed amount. Good Glamm initially invested ₹100 crore in Sirona in 2022 and concluded its acquisition in October 2024 for ₹450 crore in an all-cash deal. "Full circle moments are rare, but here we are," Deep said.