Klook, a Hong Kong-based travel booking platform backed by SoftBank and Goldman Sachs, has hired Goldman, Morgan Stanley, and JPMorgan for a potential $500 million US IPO, Reuters reported. The offering could come before year-end. Founded in 2014, Klook turned profitable in 2023 and competes with Airbnb, TripAdvisor, Trip.com, and Yanolja. Retail sentiment around peers remains upbeat.