South Indian Bank celebrates human connections in new Diwali campaign

South Indian Bank's latest Diwali campaign "Khushiyan Badhao, Diwali Manao" explores what shines brighter than festival lamps, sparkles more than sparklers & is sweeter than festive treats. In its Diwali film, South Indian Bank unfolds these questions through relatable, heartwarming stories that celebrate the warmth of human connections, grounded in the core theme of "Investing in Relationships."