Aitana, said to be the first Spanish AI model, earns around €3,000/month (₹2.73 lakh) on average and can earn up to €10,000/month (₹9 lakh) through ads, her creator Rubén Cruz revealed. Cruz said his agency The Clueless created the 25-year-old model after facing issues with real models. "We did it so [to] not be dependent on other people," he added.