The Jaipur consumer forum has summoned actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff for allegedly endorsing a misleading pan masala advertisement. The complainant claimed that JB Industries, the pan masala manufacturer, made misleading claims that every grain of the product contains saffron. He pointed out that saffron costs around ₹4 lakh/kg while the product is priced at ₹5.