Celebrity wealth manager Deepak Hiro Vazirani said Shah Rukh Khan’s success is strategic, calling him a smart businessman. He noted SRK bought Mannat for ₹18 crore, now worth about ₹300 crore. He further explained, "SRK is very well diversified...All these wealthy people, they became wealthy because they are very well diversified, they've multiple sources of revenue coming to them."