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Steve Jobs’ return to Apple turned company into a profit machine
short by / on Wednesday, 28 February, 2024
In 1985, Apple ousted Steve Jobs. By 1996, sales hit $9B (down 11%), and $816M loss ensued. 1997 brought a $7B revenue and a staggering $1B loss. Jobs' return in 1998 marked a turnaround with $6B in revenue and $309M in profits. By 1999, profits soared to $601M. Today, Apple stands as the world's second most valuable company.
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