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StyleDotMe's mirrAR platform lets shoppers try jewellery without wearing it
short by Pragya Swastik / on Monday, 6 July, 2020
Gurugram-based fashion tech startup StyleDotMe's Augmented Reality platform 'mirrAR' allows shoppers to try jewellery they see on a screen in real-time, without actually wearing it, through a contactless system. The platform also helps brands sell products without having real inventory. The startup claims that more than 150 jewellers in over 25 cities are using its 'mirrAR' platform.