Asaya, a high-performance, premium skincare brand, has raised ₹12 crore (approximately $1.5 million) in a seed funding round led by OTP Ventures, founded by former BharatPe CEO Suhail Sameer, and Huddle Ventures, with participation from Eternal Capital. The startup will use the raised capital for melanin-centric research and to develop more products that cater to melanin-specific needs.