During a podcast, Zomato CEO Deepinder Goyal called Swiggy a "formidable food delivery competitor", saying, "Always tough to fight them, always. They don't give an inch." He added that Zepto's marketing is "quirky and nice", however, he claimed that it is run by former Zomato employees. "They learned it from us. Good for them," Goyal said on Zepto's marketing.