On the first anniversary of his film 'Shubh Mangal Zyada Saavdhan', actor Ayushmann Khurrana said, "Taboo topics need to be constantly addressed through our cinema because it can really help alter the mindset of people." He added, "It takes...time...to normalise taboo subjects...I'm glad that we tried to contribute towards making the conversation about same-sex relationships in India mainstream."