T-Series MD Bhushan Kumar, while discussing the collaboration with Punjabi singer Diljit Dosanjh and American rapper Pitbull for the 'Bhool Bhulaiyaa 3' title track, said the team wanted to take the song to the "next level". "Since Punjabi music is trending...we decided to add Punjabi lyrics," he said. "The...team worked day and night coordinating with Pitbull in America," Bhushan revealed.