Sachin Tendulkar launched his menswear brand 'True Blue' on Flipkart-owned e-commerce platform Myntra on Tuesday. In partnership with fashion retailer Arvind Fashion Brands, True Blue's collection, which was introduced in May, includes summer suits, shirts, t-shirts, waistcoats and other basics. Tendulkar said, "True Blue embodies my identity and corresponds to the way I look at fashion."