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The economics of a legend: Virat Kohli’s enduring brand power
short by / on Monday, 12 May, 2025
Virat Kohli’s May 2025 retirement from Test cricket ends a stellar chapter in sports, but his ₹1,912 crore brand empire continues to flourish. Backed by 40+ endorsements, savvy business ventures, and unmatched social media reach, Kohli exemplifies how discipline and vision can turn sporting fame into a lasting global legacy.
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