In 1967, Ballabh Prasad Agarwal made biscuits out of coconut oil his family produced. He wanted to make them pure quality like gold. In March 1994 - He started a brand called Priyagold Biscuits. Ballabh launched the famous Priyagold Butter Bite biscuits at Rs 2 and the rest is history. Today, Priyagold is a Rs 800 CR brand.