The Souled Store has raised ₹75 crore in Series B funding round led by Elevation Capital. The round also saw participation from angel investors like Delhivery Co-founder Sahil Barua, ZALORA CEO Gunjan Soni, Livspace Founder Ramakant Sharma, and Urban Ladder Founder Ashish Goel. The Mumbai-based startup was founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal.