Abhishek Sharma, director of Sonam Kapoor's 'The Zoya Factor', has said his film couldn't do well at the box-office because of Sushant Singh Rajput's 'Chhichhore' and Ayushmann Khurrana's 'Dream Girl'. He added that 'Chhichhore' and 'Dream Girl' had released a week earlier and were doing "extremely well". "In such a situation, our film wasn't a choice for viewers," said Abhishek.