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Thomas Cook forms JV for AI solutions in travel sector in India
short by System User / on Tuesday, 1 October, 2024
Shares of Thomas Cook (India) Limited surged 2% to ₹206.65 on Tuesday, after entering into a JV Agreement with Atirath Technologies Private Limited to invest in Indian Horizon Marketing Services Limited (JV company). The JV company will facilitate the development of a suite of proprietary intellectual property for the travel domain, utilising Artificial Intelligence (AI) in India.
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