Tier-2 Indian cities like Jaipur and Lucknow are driving a ₹24,000 crore body wash market boom, growing 1.4x faster than metros. Q-commerce platforms like Blinkit, Zepto, and Instamart make discreet, quick purchases possible, turning body wash into a self-care ritual. Privacy and convenience, not flashy ads are redefining everyday consumer habits in small-town India.