The Tirumala Tirupati Devasthanams (TTD) recorded an all-time high sale for its Tirupati Laddus, or Srivari Laddu Prasadam, in 2025. Records show devotees purchased 13.52 crore laddus, the highest in the past decade. The highest single-day sale was recorded on December 27, when devotees purchased 5.13 lakh laddus. Devotees expressed satisfaction with improved taste and quality.