During COVID-19, countless small and medium-sized businesses struggled to sell Made in India products across the country and the global market. To address this issue, Chennai-based three friends, Joseph Jeravin, Sriram Rangaraaj, and Ashok Ramprasath, contributing ₹2.5 lakh each from their savings, launched Tradesala, an e-commerce platform to bridge the gap between customers and sellers.