Sandeep Reddy Vanga in an interview with India Today revealed that he tried to approach Allu Arjun for his debut film 'Arjun Reddy' but "couldn't get to him". "Script went to multiple producers and actors after that...Finally, I decided to produce it myself. A friend introduced me to Vijay (Deverakonda), and we started shooting...a couple of weeks later," he added.