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Twitter to sell mobile ad unit MoPub to AppLovin for $1 bn
short by Aishwarya Awasthi / on Thursday, 7 October, 2021
Twitter has agreed to sell mobile ad company MoPub to AppLovin for $1.05 billion in cash. The social media company had bought MoPub, that allows companies to keep track of ad inventory in real time, for nearly $350 million in 2013. MoPub had generated about $188 million in annual revenue for Twitter last year.
read more at Reuters