Unilever announced that it will introduce recyclable toothpaste tubes for its widely-used Pepsodent and Closeup brands in India this year, to reduce plastic pollution. It will use recyclable High-Density Polyethylene (HDPE) to make the toothpaste tubes, instead of plastic and aluminium. A senior company executive said, "Our entire toothpaste portfolio will shift to recyclable tubes by 2025."