UP cinemas to show Kumbh Mela logo before screening films

Uttar Pradesh government has directed the cinema halls to display the newly unveiled Kumbh Mela logo right after the National Anthem is played before screening movies. The government has also made it mandatory to carry the logo in all government publicity material including hoardings and advertisements. The state will devote nearly ₹2,500 crore for the Kumbh in Allahabad in 2019.