Harshvardhan Rane, main lead of 'Ek Deewane Ki Deewaniyat', urged audiences to also support Ayushmann Khurrana's film 'Thamma'. He said at an event, "This sends a good message out that you people [the audience] alone finished nepotism from the entirety [of] Bollywood." 'Thamma' earned ₹110 crore worldwide while Rane's film has minted over ₹45 crore worldwide so far.