Virat Kohli invested over ₹100 crore in startups like Digit Insurance, MPL, Blue Tribe, Rage Coffee, and Agilitas Sports, spanning fintech, gaming, plant-based foods, and apparel. His stake in Digit tripled post-IPO; MPL hit $2.3 billion valuation. By merging his brand with equity, Kohli drives visibility and value, crafting a ₹6.7 billion portfolio beyond cricket.