As per reports, Virat Kohli has hiked his endorsement fee from ₹2.5-4 crore a day to ₹5 crore, making him the highest paid brand ambassador in India. Kohli surpasses MS Dhoni and actors Shah Rukh Khan and Aamir Khan, who are reported to charge ₹3-3.5 crore each per day. Kohli hiked his fee while negotiating his contract renewal with PepsiCo.