Reacting to Jasprit Bumrah's performance in the first ODI against England, ex-India opener Wasim Jaffer tweeted, "'Alexa, please play Jasprit Bumrah', 'Sorry, Jasprit Bumrah is unplayable'," after which the tweet went viral. The official Twitter handle of the Amazon's cloud-based voice service reacted to Jaffer's tweet, writing, "Now playing 'U Can't Touch This' in honour of the Boom Boom Bumrah."