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Water not added ingredient: Dabur as FSSAI calls '100% fruit juice' label wrong
short by Shristi Acharya / on Tuesday, 20 May, 2025
Dabur moved Delhi High Court seeking protection from action by FSSAI after the regulator said the "100% fruit juice" label on Dabur's Real Activ juice violates food safety regulations. FSSAI claimed the label is misleading when the product contains added water or is reconstituted from concentrate. Dabur claimed water isn't an "added ingredient" but is used to reconstitute fruit juices/pulp.
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