Delhi NCR-based water purifier brand Livpure has secured a fresh funding of ₹233 crore (about $27.8 million) from London-based asset management firm M&G Investments and Ncubate Capital Partners. While M&G Investments pumped in ₹208 crore, Ncubate Capital Ventures invested the remaining ₹25 crore. Founded in 2012, Livpure offers products such as water purifiers, and kitchen appliances.