Reacting to the controversy over world number one Novak Djokovic's deportation from Australia due to Djokovic not being vaccinated against COVID-19, Ricardo Guadalupe, the CEO of Djokovic's watch sponsor Hublot, said Hublot values personal freedom. "Everyone can decide," added Guadalupe. "Djokovic is his own person. Hublot will continue its partnership," Hublot's statement had earlier said.