Mamaearth's Co-founder Ghazal Alagh responded to reports of Mamaearth's parent Honasa Consumer seeking ₹24,000 crore valuation in its prospective IPO, a price-to-earnings ratio of about 1,714x. "In our DRHP as is the standard practice there's no mention of valuation," Ghazal tweeted. "We haven't quoted or subscribed to the valuation numbers getting mentioned in posts on social media," she added.