Micro-moments, a concept in modern marketing, are brief, intent-driven instances where consumers turn to their mobile phones to fulfil an immediate need. Essentially, they are "I-want-to-know," "I-want-to-go," "I-want-to-do," or "I-want-to-buy" moments. By creating relevant content that meets the needs of customers in micro-moments, businesses can build stronger connections with customers.