What is Lakshmi Maxxing & why are Indians criticising it?

Content creator Lisa Power popularised the term Lakshmi Maxxing, and the trend is centred on rituals, femininity and self-care. However, Indians are calling the trend another case of cultural appropriation, with one creator saying it reduces Goddess Laxmi to "gemstone gender roles propaganda". "Stop maxxing Indian culture and start crediting it," said another.