Niladri Bije marks the conclusion of the annual Rath Yatra festival in Puri, when Lord Jagannath and his siblings return to the Jagannath Temple. The ritual includes the ceremonial entry of the deities into the sanctum and a traditional offering of Rasagolla to Goddess Lakshmi. Devotees consider the occasion a significant moment celebrating faith, devotion, and Odisha's rich cultural heritage.