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What Role Does Platform Fee Play For Zomato & Swiggy?
short by Pratham Nagpal / on Monday, 8 January, 2024
Reporting back-to-back profitable quarters in Nov'23, Zomato is expected to turn in positive numbers in Feb'24, thanks to growth in order volume, subscriptions, & order value. The last of those is key to understanding platform fees. This is essentially Zomato making back the contribution margin for each order by charging the users directly.
read more at Inc42 Media