What should people do about gold jewellery, buy before Dhanteras or wait for a dip?

Gold jewellery purchases depend on the buyer's objective- whether they wish to buy it for Dhanteras or for investment purposes. For people buying gold during the festive season, there's no point in waiting for prices to fall, as jewellers may increase making charges as Diwali and Dhanteras near, Mint reported. For investment purposes, waiting for a price drop is beneficial.