Accenture is the world's most valuable IT services company with a brand value of $40.5 billion, according to a report by Brand Finance. It's followed by TCS, Infosys, IBM, Capgemini, NTT DATA, Cognizant, HCLTech, Wipro and Fujitsu. With generative large language models obtaining a lot of attention, Brand Finance research suggested that Accenture is well poised to embrace the megatrend.