Apple launched its most expensive smartphone iPhone X with an edge-to-edge display and face recognition technology at ₹89,000 and ₹1,02,000 for 64 GB and 256 GB variants respectively. While Samsung launched Galaxy Note8 with a 6.3-inch display at ₹67,900, Google launched Android Oreo-powered smartphones Pixel 2 and Pixel 2 XL at ₹70,000 and ₹82,000 respectively for 128 GB variants.