Aashka Goradia started her career at the age of 16 and worked in the TV industry for over two decades with serials like Kkusum, Kyunki Saas Bhi Kabhi Bahu Thi, etc. She kickstarted Renee Cosmetics in 2018 with a capital of ₹50 lakh and with support of Beardo co-founders, Priyank Shah and Ashutosh Valani.