Afsar Zaidi, Saif Ali Khan's friend who helped with paperwork at Lilavati Hospital after the actor was stabbed, is a multifaceted entrepreneur. He co-founded Saif's apparel brand The House of Pataudi and started Exceed Entertainment in 2005, which has managed celebrities like Priyanka Chopra and Hrithik Roshan. He also co-owns HRX with Hrithik and is the fitness brand's CEO too.