Roshni Mahtani Cheung worked as a babysitter and telemarketer due to the adverse impact of the 2009's financial crisis. She built a blog by the name of 'theAsianParent' which later went on become 'The Parentinc' in 2021 which is currently valued at $140 mn. She founded multiple ventures like Mama's Choice, Webtretho, Female Founders Network, amongst others.