Vandana Luthra kickstarted Vandana Luthra Curles and Curves, famously known as 'VLCC' with an initial investment of just ₹20,000 with her first centre in New Delhi's Safdarjung Enclave that integrated dietary modification, weight-management programs with treatments for skin and hair. Despite facing initial skepticism, VLCC became a household name with popular sitcom ‘Jassi Jaisi Koi Nahi’.