Venkatachalam Sthanu Subramani (VSS) Mani worked for an information listing company but left that to start Just Dial in 1996. He started with a dial in-service to give people information. Today Just Dial has 30.4 million listings and answers 129.1 million queries. On 2 September 2021, Reliance Retail acquired a 66.95% stake in Just Dial for 5700 CR.