Pantaloons-owner Aditya Birla Fashion and Retail's shares crashed 67% on Thursday, falling from their previous close of ₹268.95 to ₹88.75. The company de-merged Aditya Birla Lifestyle Brands from itself, with the two entities set to be listed by next month. The decline was a result of the value of Aditya Birla Lifestyle Brands being deducted from stock prices.