Why is Yash's 'Toxic' releasing on Wednesday?

Yash’s ‘Toxic’ will release on Wednesday, August 26, instead of the usual Friday slot. The move gives Geetu Mohandas’ directorial two extra weekdays to build momentum before the opening weekend, reported Times Now. These weekdays could boost the film's opening-week numbers. The early release also allows 'Toxic' to gain momentum ahead of the festive period around Onam and Raksha Bandhan.